第114届全国糖酒会成都开幕：'展城融合'推动食品出口全链条升级，海外采购商聚焦绿色低碳与合规认证新标准

导语

On March 26-28, 2026, the 114th National Sugar and Wine Fair was held in Chengdu, marking a significant step in enhancing China's food export capabilities. The event introduced a systematic 'Export Compliance Service Center,' offering one-stop services such as EU organic certification, US FDA registration, and Southeast Asian HALAL pre-approval, in collaboration with institutions like SGS and Intertek. The first day alone attracted over 2,800 overseas buyers from 32 countries, including Brazil, Indonesia, and the UAE. This development is particularly relevant for food trade, manufacturing, and supply chain industries, as it underscores the growing importance of compliance and sustainability in global markets.

事件概述

The 114th National Sugar and Wine Fair took place in Chengdu from March 26 to 28, 2026. A key highlight was the establishment of the 'Export Compliance Service Center,' which provided integrated services for international trade certifications. Partners like SGS and Intertek facilitated processes such as EU organic certification and US FDA registration. The event saw strong international participation, with 2,800+ buyers from 32 countries on the first day, reflecting global interest in China's food and beverage sector.

对哪些细分行业产生影响

直接贸易企业

Export-oriented food and beverage companies stand to benefit significantly from the streamlined compliance services. The fair's focus on certifications like HALAL and FDA registration reduces barriers to entry in key markets, potentially accelerating trade deals.

加工制造企业

Manufacturers must now prioritize compliance with international standards to meet buyer expectations. The emphasis on green and low-carbon practices may require operational adjustments, such as adopting sustainable sourcing or production methods.

供应链服务企业

Logistics and supply chain providers should prepare for increased demand for traceability and certification-linked services. The fair's initiatives signal a shift toward more regulated and transparent export processes.

相关企业或从业者应关注哪些重点、当前应如何应对

Prioritize Certification Readiness

Companies should assess their current compliance status and identify gaps in certifications required for target markets. Engaging with authorized agencies like SGS early can prevent delays.

Monitor Green Trade Policies

With overseas buyers emphasizing sustainability, businesses must track evolving regulations, particularly in the EU and Southeast Asia, to align their practices accordingly.

Strengthen Buyer Engagement

The high turnout of international buyers at the fair indicates robust demand. Firms should leverage such platforms to build relationships and understand market-specific requirements.

编辑观点 / 行业观察

From an industry perspective, this event serves as both a signal and an actionable framework. The integration of compliance services within a major trade fair reflects China's proactive approach to addressing global market demands. However, the real impact will depend on how consistently businesses implement these standards. The focus on green and low-carbon practices suggests a longer-term trend that could reshape competitive dynamics in the food export sector.

结语

The 114th National Sugar and Wine Fair highlights the critical role of compliance and sustainability in the global food trade. While the immediate benefits include smoother market access, the broader implication is a push toward higher industry standards. Businesses should view this as an opportunity to future-proof their operations by aligning with international expectations.

信息来源说明

Primary source: Official announcements from the 114th National Sugar and Wine Fair organizers. Additional data points from participating institutions (SGS, Intertek). Note: The long-term effects of the 'Export Compliance Service Center' will require further observation.