The 114th National Sugar and Wine Fair Opens in Chengdu: 'Exhibition-City Integration' Drives Full-Chain Upgrade of Food Exports, Overseas Buyers Focus on Green, Low-Carbon and Compliance Certification Standards

Introduction

From March 26 to 28, 2026, the 114th National Sugar and Wine Fair was held in Chengdu, marking a significant step in China's food export industry. The event introduced a systematic 'Exhibition-City Integration' international supply chain ecosystem, highlighting China's food enterprises' compliance with major global market standards such as EU EFSA, US FDA, Southeast Asia HALAL, and Middle East GSO. Over 200 export-oriented food processing and packaging companies showcased ISO 22000 and carbon footprint declaration dual-compliance solutions, providing verifiable compliance pathways for overseas importers. This development is particularly relevant for food exporters, supply chain managers, and compliance professionals, as it signals a shift toward stricter global standards and sustainable practices.

Event Overview

The 114th National Sugar and Wine Fair, held in Chengdu from March 26 to 28, 2026, focused on enhancing China's food export capabilities through a 'Exhibition-City Integration' model. The event emphasized compliance with international standards, including EU EFSA, US FDA, HALAL, and GSO certifications. Over 200 export-oriented food companies presented dual-compliance solutions combining ISO 22000 and carbon footprint declarations, offering a clear roadmap for overseas buyers.

Impact on Key Sub-Sectors

Export-Oriented Food Manufacturers

The fair highlighted the growing importance of compliance with international standards, particularly in green and low-carbon practices. Manufacturers must now align with both food safety (ISO 22000) and carbon footprint requirements to meet buyer expectations. This dual-compliance approach is becoming a baseline for accessing premium markets like the EU and North America.

Supply Chain and Logistics Providers

The 'Exhibition-City Integration' model underscores the need for seamless coordination between production, logistics, and certification processes. Supply chain players must adapt to ensure traceability and transparency, especially for carbon footprint tracking and compliance documentation.

Certification and Compliance Services

With increased focus on standards like HALAL and GSO, certification bodies and consultants will see higher demand for localized compliance solutions. Providers must stay updated on evolving regulations to offer timely guidance to exporters.

Key Takeaways for Industry Stakeholders

Prioritize Dual-Compliance Strategies

Food exporters should integrate both food safety and carbon footprint management into their operations. Investing in verifiable compliance tools will be critical for maintaining competitiveness.

Monitor Regional Certification Trends

Different markets (EU, US, Southeast Asia, Middle East) have distinct requirements. Companies must tailor their compliance strategies to target specific regions effectively.

Leverage Supply Chain Collaboration

The 'Exhibition-City Integration' model suggests closer collaboration between producers, logistics providers, and regulators. Building agile partnerships will enhance compliance efficiency.

Editorial Perspective / Industry Observation

From an industry standpoint, the 114th National Sugar and Wine Fair serves as a clear signal of China's food export sector moving toward higher compliance and sustainability standards. While the 'Exhibition-City Integration' initiative is still in its early stages, its emphasis on end-to-end supply chain alignment reflects a strategic shift. Observers should watch for follow-up policies and market reactions to gauge its long-term impact. For now, the fair underscores the need for exporters to adopt proactive compliance measures to stay ahead in competitive global markets.

Conclusion

The 114th National Sugar and Wine Fair highlights the evolving landscape of China's food export industry, where compliance with international standards and sustainability practices are no longer optional. The 'Exhibition-City Integration' model and dual-compliance solutions represent a forward-looking approach to meeting global buyer demands. Industry players should view this as a call to action—prioritizing certification readiness and supply chain optimization will be key to capitalizing on emerging opportunities.

Source Information

Primary source: Official announcements and reports from the 114th National Sugar and Wine Fair (March 26-28, 2026, Chengdu). Additional details may require further verification as the event progresses.